ABOUT FYW

The firm that gives you your freedom back

We are not built like other accounting firms. We do not wait for tax time to call. We do not operate on a compliance-only model where the relationship ends the moment the BAS is lodged.

We are the firm for founders who have outgrown reactive accounting and need someone standing in their corner. Someone who has been here before and knows the way through.

Find Out Where You Can Start

No commitment,
Free initial consultation with a senior adviser.

OUR FOUNDATION

Why we exist

Our Purpose

Freedom Your Way exists to turn financial confusion into the confidence founders need to build the business, and the life, they actually want. Most Australian business owners at $2M to $20M in revenue are not struggling because they lack ambition. They are struggling because their financial support has not kept up with their business. FYW exists to close that gap, to remove the low, constant hum of not knowing.

Our Mission

FYW helps Australian entrepreneurs and investors discover their freedom through reliable financial services. Freedom is about making decisions without second-guessing yourself because you do not have the full picture. It is about knowing where you stand financially at any moment. Our mission is to give you back the ground to build on.

Our Vision

To be the firm that Australian entrepreneurs turn to when their business is ready for more than an accountant. In five years, FYW will be the name founders mention when they are talking about outgrowing their current accounting relationship. Known as the firm that called before the problem arrived, explained things in plain language, and stood in their corner when decisions felt overwhelming.

A FOUNDER'S STORY

The weight of a number

A Wednesday morning. A cold coffee. A spreadsheet Marcus wishes he had not built. Revenue is up thirty percent on last year, and he still cannot explain the gap on the screen. This is the story of how the hum quieted, and how a founder got the ground back under his feet.

Read Marcus's story

Eight minute read. Names changed. The pattern is not.

OUR COMMITMENTS

The commitments every client can count on

These are not values we chose because they sound good on a website. They are the commitments we make to every client, and the standard we hold ourselves to.
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HONESTY
We tell you what you need to hear

If your numbers are heading in the wrong direction, we say so. Clearly, early, and with a plan for what to do about it. We do not dress up bad news in language designed to soften the blow until it is too late to act. Honesty is not always comfortable, but it is always necessary, and it is always delivered with respect.

INTEGRITY
We do what is right for your business

When a structure review reveals that moving to a trust model will reduce our ongoing fees but save you $20,000 a year in tax, we recommend it. Every time. Your long-term success is the measure we work to, not our short-term revenue.

RELIABILITY
We show up when we say we will

We call before deadlines, not after. We follow through on every commitment, no matter how small. Reliability is not a personality trait, it is a discipline. When FYW tells you we are watching for something, you can stop watching for it yourself. That is what proactive support actually means.

RESPECT
Your time, your questions, your concerns

We treat them as if they were our own. No question is too basic. No concern is dismissed. If you do not understand something, we explain it in plain language until you do. Your business is yours, not ours. We are here to advise, not to override.

TEAM
We work with you, not for you

You are not a client number. You are a founder we are standing beside as you build something that matters. Your goals are our goals. Your deadlines are our deadlines. TEAM means we do not operate transactionally. We are invested in your outcome, genuinely invested, not as a sales tactic.

OUR CHARACTER

The Knowing

FYW's character is built around one idea. The Knowing is the quality that defines how we operate. Calm. Experienced. Plain-spoken. Present when it matters. We are the person who has been here before. We are steady. We are specific. We are in your corner.

We show up before you have to ask

Because we know what happens when an accountant waits to be asked. Deadlines sneak up, obligations get missed, and the founder ends up carrying weight that should never have been theirs to carry.

We explain things in plain language

If you do not understand your profit and loss statement, that is our failure, not yours. We do not use jargon as a shield. We explain until it is clear.

We treat your business like it is ours

Your deadlines are our deadlines. Your goals are our goals. When you succeed, we have done our job. We tell you what you need to hear, not what is easiest to say.

MEET THE TEAM

The people in your corner
From day-to-day compliance to forward-looking financial guidance, handled in one ongoing relationship.
Maria Andreeva

Founder

CPA · Registered Tax Agent · Registered BAS Agent · Xero Platinum Champion Partner 16+ Years Experience

Maria founded Freedom Your Way because she saw a gap that no one else was addressing. For sixteen years, she worked with Australian businesses at every revenue stage. And she kept seeing the same pattern. Founders who were doing everything right were being let down by their accounting relationships. Not because their accountants were incompetent, but because the compliance-only model those firms were built on could not scale with the business.

At $2 million in revenue, compliance alone is not enough. Founders need visibility. They need proactive guidance. They need someone who sees what is coming and tells them before it arrives. Maria built FYW to deliver exactly that. An advisory-first firm designed for the growth stage most firms ignore.

What sets Maria apart is not her qualifications, though she holds every credential the work requires. It is her refusal to let a client sit in the dark. If something is wrong, she tells you. If there is a better way to structure your business, she walks you through it. If a deadline is coming, you hear about it from her before it sneaks up on you.

Darren Xerri

Chief Operations Officer

Business Coach MBA, Wize Certified Business Coach

With almost three decades of experience in business and practice management, Darren Xerri helps organisations operate effectively, grow sustainably and create long-term value.

As a Practice Manager, Darren has led teams, managed day-to-day operations and improved the systems and processes that underpin a well-run business. His focus has always been on operational efficiency, sound decision-making and building the structures that allow a practice to run smoothly and scale with confidence. As a Business Coach and Advisor, he helps business owners identify opportunities, overcome obstacles and develop practical strategies that transform the way they operate.

Darren believes successful businesses aren't built by working harder alone — they're built by working smarter, creating focus and empowering people.

Results-focussed. Implementer. Relationship builder.

Bec Irvine

Senior Client Manager

5 years experience in this role, 21 years experience in the Tax world pre the 5 years Bachelor of Commerce, BAS agent

I have extensive experience in both Taxation and Bookkeeping, I take pride in providing personalised, professional and reliable support to small business clients.

I understand that running a small business comes with many demands, which is why I focus on making the financial side of business as straightforward and stress-free as possible. I build strong relationships with my clients and take the time to understand their individual needs, goals and challenges.

With a strong commitment to accuracy, efficiency and exceptional customer service, I am dedicated to delivering a high level of service and ensuring my clients feel supported and confident in their financial affairs.

I genuinely enjoy helping small businesses succeed and take great pride in being a trusted and approachable point of contact for my clients.

Adam Ogues

Senior Client Manager

CPA, NTAA. Bachelor of Business & Commerce 25 years experience Taxation and Business Advisory

Adam Ogues is a Client Manager at Freedom Your Way, where he provides trusted tax and advisory services to a diverse range of individual, trust, company and SMSF clients.

Adam's expertise spans the full compliance lifecycle, including individual and company tax returns, SMSF administration, bookkeeping, BAS/IAS lodgements and corporate compliance. Beyond compliance, he provides practical, hands-on advisory support to help business owners make sound decisions and plan for growth. This includes small business advisory, tax planning strategies, capital gains tax analysis, Division 7A loan management, and guidance on employee share scheme arrangements.

Known for his direct, precision-focused approach, Adam works closely with clients to identify issues early, deliver clear and practical advice, and ensure nothing falls through the cracks. He takes pride in translating complex tax and compliance requirements into straightforward guidance that empowers clients to make confident decisions. Adam is committed to building long-term relationships grounded in trust, technical rigour and responsiveness.

WHO WE WORK WITH

The founder we are built for

$2M to $20M revenue

Below $2M, a good bookkeeper and compliance accountant are usually enough. Above $20M, you likely need a dedicated CFO. FYW sits in the middle

10 to 50 staff

You have payroll complexity, team management decisions, and operational structure that needs financial visibility.

5 to 15 years in business

You are not a startup figuring out product-market fit. You are an established business scaling a proven model.

You are experiencing one of these moments

01

The gap you cannot explain

Revenue is up. The business looks like it is thriving. But there is a gap between what is coming in and what is in the account, and you cannot explain it clearly enough to sleep well.

02

The accountant who is a good man

He has never missed a deadline. He has always returned your calls. But he built his practice for a different version of you, and you need something he cannot give.

03

The meeting you almost missed

The football final. The school assembly. The dinner where everyone was at the table except you, because you were at your desk staring at a screen that would not give you the answer you needed.

04

The bank conversation you are avoiding

You need capital. You know the bank will ask for forecasts, projections, and cash flow clarity. And you do not have it in a form you can stand behind.

Why systems come first
We are honest about who we are not the right fit for. Below $1M in revenue: a good compliance accountant and bookkeeper will serve you better. Above $50M in revenue: you need a dedicated CFO or finance team.

READY TO WORK TOGETHER?

If Marcus's story felt familiar
The spreadsheet built late at night, the meeting almost missed, the accountant who is a good man but built for a different version of you. Then this story was always about you too.

Let's Talk

The next step is a discovery call. We look at where you are, where you want to go, and whether FYW is the right fit. No sales pitch. No pressure.

Book a Discovery Call

Not Sure Yet?

Take the Financial Health Check. A 10-minute self-assessment that tells you how your business is tracking. No obligation. No sales call required. Just clarity.

Take the Financial Health Check